This morning's Telegraph reports that in the wake of the expose on Panorama about Primark's use of child labour in the supply chain,customers have been deserting its stores
According to a poll of more than 1,000 consumers carried out by ICM Research for Drapers magazine, 42pc of people who shop at Primark are now either less likely or a lot less likely to shop at the chain because of the allegations highlighted in Panorama.
Prior to the programme's airing, Primark, owned by Associated British Foods, ditched the south Indian suppliers in question and launched a raft of initiatives to improve auditing and standards in its supply chain.
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