Tuesday, June 10, 2008

Why graduates don't like the radio

We have heard that youngsters are drifting away from news and newspapers,but now it seems radio is also suffering.

The New York Times reports that

Over the last 10 years, the average share of Americans listening to radio at any given time has shrunk about 14 percent, or 2.3 percentage points. Teenagers account for a well-recognized chunk of that decline.


It seems though that this decline is not uniform and is most marked amongst college graduates whose listening habits are diminishing eight times as fast as the general population.

they listen to 15 hours and 45 minutes of radio a week, while their peers without degrees listen to 21 hours and 15 minutes weekly.


And the reasons

Nongraduates are more likely to have jobs that allow them to listen to the radio.

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