cultivate friendly links, in print and online, with local blogs and community websites, which can generate readers, stories and information they wouldn't otherwise have? Why not regard bloggers as potential "citizen journalist" allies in the battle to win readers rather than as cost-free sources of material to be plundered at leisure then insulted if they dare to complain?
and adds that in a declining market
Established local papers have a choice: they can cultivate that help or they can scorn and exploit it. If I were them, I'd take the first option. After all, they need all the help and goodwill they can get.
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