A story in this morning's FT caught my eye.
The paper reports that
Wal-Mart has become the first US retailer to begin rolling out a new generation of in-store digital media technology that is going to become increasingly familiar to shoppers globally.
What these screens will do is individually tailor content to where they are located in the store.As the report adds
The system will also be linked to checkout data at the stores to provide live analysis of the impact of the screen programming on sales - helping marketers who have long struggled with how to measure the effectiveness of in-store messaging accurately
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