The free content conundrum-how to make it pay

One of the many themes of this blog is how to make money in a world where people are unwilling to pay for content.
Chris Anderson was reminded of a paper that was written in 2004 which looked at the changing economics of content and copyright in a digital world.

It gave 14 ways in which content would make money if it is distributed on a partially free basis:

I haven't listed them all but here are a selection.

1.Make original cheaper than copy-

If there is a transaction cost for a copy-a direct cost of copying, an inconvenience cost, or the copy is inferior to the original in some way-then the seller can set the price low enough that it is not attractive to copy.

2.Make copy more expensive than original-

3.Using physical elements along with the article such as posters,memberships

4.By selling information complements

5.the use of subscriptions

6.Making the product highly personalised

7.Through advertising,the free version being the incentive to pay for the original