Forget Brand-what about other threatened species?

If you thought that here in the UK the media have been far too obsessed with the Andrew Sachs,Brand and Ross affair,it seems that other countries media also focus on the wrong issues.

Over at Newswatch India they report that

The release of the IUCN Red List (of threatened species) in Barcelona, Spain earlier this month generated only 35 news stories across Indian news outlets. The arrest of 230-odd people at a rave party in Mumbai (which happened on the same day, October 6) generated 93 stories in the first two days of the incident alone.
Most news establishments also failed to present the issue of species extinction in the Indian context. There were only three distinct news items which could be seen as India-centric stories by Indian news outlets. The Press Trust of India (PTI) story about 49 mammals facing grave threats of extinction was carried by three news outlets. The Hindu (republished by Zee News) and the Assam Tribune published localised stories.