Wednesday, November 12, 2008

Current's bold experiment coming to an end?

Less than a year after it was launched as the young persons alternative Television service,Current Tv is laying off staff.

60 jobs are to go and a statement from the Company says that

Approximately 60 positions have been eliminated in the company's three U.S. offices, and approximately 30 new positions created Many of those whose positions were eliminated have been placed in the new positions. Current will have approximately 410employees


Perhaps though more importantly the Channel's format of amateur content appears to be in the process of being dropped to be replaced by

the more traditional 30-minute programs that have long dominated television programming across all channels


These changes result from the development of a new, innovative programming strategy built around eight cross-platform channels, including news, comedy, music, and technology, slated to premiere in the first quarter of 2009," the statement detailed. "Current's new programming strategy expands upon its pioneering use of viewer-created content to include additional opportunities for participation, creating a far more viewer-influenced network, and further unifies the company's online and TV platforms by having each Web channel paired with a companion TV show
said the Company's statement

Source-Cnet news

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