Wednesday, November 12, 2008

How even the Dutch kids want their information free

The 2007 report on the Dutch media,kindly translated by Newspaper Innovation concludes that

young people use and prefer ‘free’ news, either on websites, television or in free newspapers


Those under 35 spnd less than 10% of their time on paid for media compared with 25% for those over 55.

In terms of reach

Free news reaches all groups now than then: almost 80% of the Dutch population, with no big differences between age groups

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