Technological change is transforming how news is produced and consumed. Audiences are fragmenting and undermining the economics of commercial news operations and the more open, interactive and inclusive nature of the internet is challenging the culture and conventions of traditional news organisations
According to Richard
We are only at the beginning of the transformation of the industry
and the problem?
Newspapers and broadcasters have lived for decades by selling audiences to advertisers. Now the number of eyeballs per page or per programme is falling - but we have much greater detail and granularity about where they are going and what they are doing online. Media organisations have to find a way to extract the commercial value from that.
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