However some are predicting its death in 2009.Amongst them Craig Stoltz who thinks that next year the blurring of the lines between traditional media and social media will mean that the latter becomes the mainstream.
Craig maintains that
The capacity for people to interact and collaborate with each other online–using social networks, instant message platforms, content sharing sites, ratings and recommendations tools, self-publishing communities and so forth–is becoming so commonplace that the concept of “social media” as a distinct entity soon will have lost its meaning. It’ll just become part of what people mean when they say “media.”
Hat Tip Jay Rosen