Rising doubts over the power of political advertising have been underscored by the emergence in recent weeks of sites and social network groups aiming to channel the wit of party supporters to disrupt the expensively created messaging of centralised political campaigns.
it might add some fun to the campaign?
“Should we stop caring about the user interface, which has been sucking so much of our efforts, and rather focus on APIs and build widgets that would be used wherever clients want?”.
We should be thinking of the web these days as following a ‘Flow Past’ logic, as opposed to the more popular ‘real time web’.
I have found myself less and less searching for pages, and more and more relying on the content that flows to me through Twitter, Facebook, Google Reader, and Digg. What I do online is less about what I can find through search, but is instead mediated through the people I choose to follow.
the idea of the FPW is a decisive move beyond the ‘page’ metaphor, where the internet is seen as essentially a series of publications in which the user jumps from one to the other through search. In so doing, this represents a huge challenge to online publishers, whose content delivery business model is very much wedded to the ‘page’ metaphor. That is, getting visitors to your destination pages, and then serving them with lots of ad impressions.
The petty politics of every day relationships are exacerbated on the social web because we are making very limited assessments of people based on their written words. People seem quicker to judge, and harsher in their reactions without thinking about the real live human beings behind those little icons.
In May 09 when we first used Tweepsearch to count of the Twitter bios of self-proclaimed social media gurus, experts, superstars and ninjas there were 4,487. A mere seven months later, we were shocked to see that there are now nearly 16.000. They are multiplying like rabbits.
She goes on to break out the 15,740 they found in the chart above.
This represents a 3.5x increase every 6 months. Projecting this growth forward means that there will be nearly 30m Social Media Experts etc on Twitter by this time in 2012, to add to the other disasters in that year (and 100m by mid 2013).
References to family members, movies, sports, health care, Twitter, Lady Gaga and religion
I've got more connection than I often know what to do with — hundreds of friends, and friends of friends, and people I've never met who've become my virtual acquaintances on various social networking sites.
Sure, it can be an efficient, effective way to communicate. But frankly, it also can make my head feel like it's going to explode. (As I type this, I try not to be distracted by the instant notifications from my e-mail account telling me that so-and-so and so-and-so are now "following" me on Twitter.)
“I believe that in two years the Twitter brand will be in the same position as the Netscape brand is in now: Twitter will be credited with starting the revolution, and paving the road for followers. But at the same time, it will be pushed into a minor position in the market with other players taking the lead or, as is the case with Netscape, will no longer exist.”
the blocks are being laid out, one by one – the building blocks for an open, distributed, decentralized Twitter-like experience, which is based on widely available and well known technologies instead of proprietary ones.
The truth is that investing in social networking represents the triumph of hope over experience. The optimism comes from a feeling that it's impossible to gather, say, 350 million people in one place and not somehow make money. In the real world, one would charge them admission and sell them hot dogs and overpriced T-shirts. But that doesn't work in cyberspace. If Facebook started to charge for membership, its population would dwindle to the number of people who think that its services are worth paying for – probably not that many.
Retailers including discounters Target and Walmart, and department store groups Macy’s, Kohl’s and JC Penney have used Facebook pages to publish the “doorbuster” and “early bird” deals traditionally announced in newspaper advertising inserts on Thanksgiving, the day before “Black Friday” – so called because it was once the day on which retailers’ ledgers for the year moved out of the red and into the black.
in 2007, we observed that over 94% of all the engagement occurred within the first day of publishing the article......down to 83% of total engagement for the first hour in 2008, and 64% in 2009. While the real-time web is all about lowering the latency, the pervasive nature and number of people engaged in their communities and conversations (the Social Web) is helping with information discovery. What we’re observing are the effects of strengthening the weak ties.
Alex Gubbay, who is currently news editor for BBC Sport Interactive will take on this new role in January, co-ordinating the work of correspondents and reporters using social media tools, and ensuring best practice is developed and shared within the BBC.writes Sam Taylor, the editor of Newswire.
He will manage the existing user generated content hub within BBC Newswire, making the most of news stories suggested by users, as well as their case studies, photographs, videos and comments, across our website, and on TV and radio. The new role is being funded by redistributing money within BBC Newsroom.
Alex will have a particular focus on developing new ways for audiences to have their say on stories being covered by BBC News, and he will be blogging here frequently in the New Year.
The consumer giant currently uses social media for product launches only, but wants to extend this to include its sponsorship of events and extend its Life’s Good brand message beyond products such as TVs and mobiles, creating a social media hub.adding that
It’s kicking off its new marketing strategy by relaunching the LG blog in the first quarter of 2010. It plans to use its sponsorships to provide sports and entertainment content on the blog, such as exclusive footage, backstage reports and gossip. LG hopes this kind of extra content will encourage consumers to share it.
While Forrester predicts the era of Social Commerce, the future of the social Web as I see it, starts to embrace a corporate philosophy and supporting infrastructure that migrates away from CRM and even sCRM to one of Social Relationship Management or SRM.
In 1989, there was no text messaging or Twitter. But that didn't stop resistance members from quickly spreading the word
Twenty years after the Berlin Wall fell on Nov. 9, 1989, and the communist government in neighbouring Czechoslovakia joined its neighbours in giving up power six weeks later, the activists involved are struck by the fact they were able to communicate with a speed and efficiency that would be difficult today - even though they lacked the cellphones, e-mail networks, Twitter accounts and websites used nowadays by anti-government movements in places such as Iran.
Telecommunications companies, including Telefonica O2, Deutsche Telekom, and British Telecommunications, were the heaviest social networking site advertisers, delivering more than 949 million display ad impressions on social networking sites in August, or approximately 7 percent of all display ads delivered in the site category. The retail advertiser category, which includes leading brands such as DFS, Tesco, and John Lewis, ranked second with 753 million display ad views, followed by banking brands (e.g. Barclays and HSBC) with 248 million, travel brands (e.g. Thomas Cook and Travelzoo.com) with 213 million, and entertainment brands (e.g. Sky and Sony) with 181 million display ad views.
