This from New Media age which reports that LG IS using social media as the backbone of its brand strategy to promote its online sponsorships of LG Arena and F1.
The consumer giant currently uses social media for product launches only, but wants to extend this to include its sponsorship of events and extend its Life’s Good brand message beyond products such as TVs and mobiles, creating a social media hub.adding that
It’s kicking off its new marketing strategy by relaunching the LG blog in the first quarter of 2010. It plans to use its sponsorships to provide sports and entertainment content on the blog, such as exclusive footage, backstage reports and gossip. LG hopes this kind of extra content will encourage consumers to share it.