Social media ads continue to rise

Interesting August saw social networks accounting for 25 per cent of all online ad impressions.

The study by Com Score showed that social networking sites accounted for 13.8 billion display ad impressions in August 2009,

Telecommunications companies, including Telefonica O2, Deutsche Telekom, and British Telecommunications, were the heaviest social networking site advertisers, delivering more than 949 million display ad impressions on social networking sites in August, or approximately 7 percent of all display ads delivered in the site category. The retail advertiser category, which includes leading brands such as DFS, Tesco, and John Lewis, ranked second with 753 million display ad views, followed by banking brands (e.g. Barclays and HSBC) with 248 million, travel brands (e.g. Thomas Cook and Travelzoo.com) with 213 million, and entertainment brands (e.g. Sky and Sony) with 181 million display ad views.

via new media age