Retailers including discounters Target and Walmart, and department store groups Macy’s, Kohl’s and JC Penney have used Facebook pages to publish the “doorbuster” and “early bird” deals traditionally announced in newspaper advertising inserts on Thanksgiving, the day before “Black Friday” – so called because it was once the day on which retailers’ ledgers for the year moved out of the red and into the black.
had an average of 36% more brand-focused conversations a week than the typical US consumer.and it applied to
a broad range of categories, and included an uptick of 47% for children's products, 46% for retail and apparel, and 43% for technology brands.
executives say that attitudes are softening as brands realize that the Web provides one of the last untapped sources of potential growth.but
Some executives also remain reluctant to invest heavily in digital initiatives because of costly failures in the past.
One of the most successful ventures on the Web has been Net-à-Porter, a site based in London that sells high-end fashion and accessories, delivering them to homes or offices in black boxes. Though sales in the United States slowed during the depth of the recession, they have since recovered and have continued to rise at double-digit rates in other markets, the company said. It expects sales this year to top £100 million ($168 million), up from £82 million last year.
“It just made a lot of sense to allow women to shop when they wanted to shop, how they wanted to shop — at work, at home, in bedroom,” said Natalie Massenet, the company’s founder.
The digital agency, part of Publicis Groupe, surveyed 1,000 Americans in an effort to identify the characteristics of "connected consumers", the audience which it argued "our clients are most interested in both understanding and reaching."and
Among participants tracking brands on Twitter, 44% said access to exclusive deals was the main reason for doing so, a total that fell to 23.5% opting to link to these feeds because they were an existing customer of the brand, and 22.7% in order to view "interesting or entertaining content."
they are on a mission to find happiness in the 206 different countries that sell Coca-Cola products across the world.
With the Expedition 206 campaign, Coca-Cola is tapping regular people to be their “Happiness Ambassadors” and travel the world for the whole of 2010 and document their quest via blog posts, tweets, YouTube (YouTube) videos, TwitPics, and other social media mentions.
You would be doing yourself a disservice by simply posting content without taking some time to think about the community you want to build. With the wealth of information available on just about every niche, you can create a valuable social network that people will want to follow.
The journalist of the future…will have more than one employer and become a brand in his own right” he wrote. With full time jobs in well staffed newsrooms becoming more sparse, but opportunities outside traditional/mainstream journalism becoming more plenty, this prediction is coming true. So, what can you do to boost your brand?
1. try and own your domain name (www.yourname.com or www.yourname.net or www.yourname.co.uk).
2.define your own niche-you need to be able to give someone the elevator pitch about yourself too. A niche will give you a vital advantage over general-news journalists.
3.have a great website and blog
4.have a fresh CV and showreel
5.spread yourself across as many social networks as possible but make sure that the message is consistent
6.promote yourself at networking events, conferences and other shindigs.
Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.
