Study suggests engagement in social media correlates with financial return

A new study suggests that there is a correlation between a social media strategy and financial return.

Engagement ranked the world's top 100 brands and found that the world's most valuable brands are experiencing a direct correlation between top financial performance and engagement in social media.

Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.

The study looked at four engagement profiles

1."mavens," the brands heavily engaged in seven or more social media channels

2."Butterflies" are like wannabe "mavens," and are also engaged in seven or more
channels but are spread too thin, investing in some channels more so than others.

3.Selectives" focus on six or fewer channels but engage customers deeply in the ones they've chosen

4."wallflowers," or brands engaged in six or fewer channels with below-average engagement;