Tuesday, August 04, 2009

Tracking traffic by copy and paste usage

Traffic and page views are nice, but engaged readers and loyal audiences are more important.

writes Zachary M. Seward over at Nieman.

Introducing discussion on how best to track traffic he has

been playing with new software, already in use on some major news sites, that offers a partial solution by tracking an unusual metric: how many times users copy text and images from each page — and what they’re copying.


The software is called Tracer whose

functionality is apparent when you copy and paste any significant chunk of text from a website that’s using the service.

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