Facebook-a portal for product branding

A new survey on peoples use of facebook in the United States has found that they have more conversations about brands than the typical US consumer.

The survey by the Keller Fay Group assessed over 350,000 pieces of marketing-related "buzz" each year, with its data covering everything from personal to online interactions.

It found that people

had an average of 36% more brand-focused conversations a week than the typical US consumer.

and it applied to

a broad range of categories, and included an uptick of 47% for children's products, 46% for retail and apparel, and 43% for technology brands.

Ht-Joanna Geary