Monday, November 23, 2009

Oprah-the media savvy star

The biggest media story of the weekend at least across the Atlantic was the news that Oprah Winfrey is ending her popular daytime talk show in 2011.

The show will not be finishing instead it will move to cable network OWN, or Oprah Winfrey Network, a Los Angeles-based joint venture that she formed with Discovery Communications Inc.

OWN will be available in more than 70 million homes and shows that the talk TV star is far and away one of the most business savvy of her generation.

According to the New York Times though her

her longevity and success probably has more to do with what she did not do.

1.She never took her company public, which meant that she remained in control of both her operation and her destiny

2.She never stuck her name, a very powerful brand, on any merchandise

3.She did not license her name to a magazine, she built one in her own image and tweaked it until it became a big publishing success

4.She never engaged in behavior that tarnished the luster of her name.

5.She also never made big deals just for the sake of synergy never got addicted to doing deals never made dubious investments that put a strain on her core business

No comments: