Well it had to happen.
Coca Cola has taken to the social media bandwagon like a duck to water.
Mashable reports that
they are on a mission to find happiness in the 206 different countries that sell Coca-Cola products across the world.
With the Expedition 206 campaign, Coca-Cola is tapping regular people to be their “Happiness Ambassadors” and travel the world for the whole of 2010 and document their quest via blog posts, tweets, YouTube (YouTube) videos, TwitPics, and other social media mentions.