Businesses are to invest more in social media in the coming year in an effort to boost customer engagement, using blogging, community sites and user-generated content, according to research.reports Brand Republic
That's the findings of a report by publisher E-consultancy and digital agency cScape.
Amongst the reports highlights,51% of companies saw customer interaction as a way to negate the effects of the economic crisis and
45% of companies have a defined customer engagement strategy in place.
Hat Tip JP Digital Digest