The Canadian ad agency Taxi has developed a program for clothing homeless people that relies on an industry suffering hard times of its own: newspapers.
This winter the Salvation Army is distributing 3,000 jackets in Canada that were envisioned, executed and donated by the ad agency. The secret ingredient for warmth is shredded newspapers.
Tuesday, December 23, 2008
A novel use for the newspaper
With all the talk of the end of the printed word,perhaps at this time of peace and understanding we should take heart from this story from the New York Times