An opportunity for journalists in China according to Thr.com Asia which quotes from the South China morning post
Beijing's plans to spend about $6.6 billion to improve China's image with foreign viewersadding that
In a New Year's essay for the Communist Party's main ideological journal, "Seeking Truth," national propaganda chief Liu Yunshan wrote: "It has become an urgent strategic task for us to make our communication capability match our international status."
Three areas of the media are to become recipients of $2.2m each,Central China Television, the Xinhua News Agency and the People's Daily.
The Xinhua News Agency is rumoured to be setting up a 24 hour operation to rival Al Jazeera and will be increasing its overseas bureaus to 186 from the present 100