They report that
community newspapers continue to experience only a slight downturn in advertising revenues, contrary to industry-wide reported trends, according to third quarter 2008 financial data collected by the trade associations — Suburban Newspapers of America (SNA) and the National Newspaper Association (NNA). The SNA/NNA financial reporting group reports total ad revenue at $394 million, a 1.7% decline from the same quarter in 2007. As a point of comparison, NAA has reported an overall decline of 18% for the industry in the third quarter
According to figures from the SNA there are more than 10 million in circulation with annual revenues of $2b.
A good ground for continued success and SNA President Nancy Lane says
Local advertisers continue to value the hyper-local news and desirable local audience provided by community newspapers,Community papers are affected by the current economic downturn but they are not in a crisis; in fact, there are some that are showing growth.
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