The warning is not so much the medium but the companies behind it.
what you might not have considered is the potential danger in over-relying on these startups that could go out of business, get bought out, or close your account if you aren't familiar with their Terms of Service.
Whilst the two popular forms of the service Twitter and Facebook seem for the moment to be funded
power users recommend that you don't put all your eggs in one basket. It's better, instead, to make sure you have a presence on various popular networks and make sure most of your effort still goes into your own site.
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