Readers will have nowhere else to go, either, if they want to go to their old reliable source of news and information. The numbers of unique visitors to a newspaper's web site will go up dramatically, if the print version disappears. And as those numbers rise the rates charged for ads can also increase. Of course, the web also offers a definitive method for tracking metrics, too. An advertiser can see how many people have clicked on their ad and then executed the "call to action" that was promoted. There is no more precise measurement for assessing the value of an advertising dollar. Calculating the impact of a full page ad in a newspaper is a slightly more complex and imprecise process.says James Moore over at the Huffington Post
So is this the answer for the business model question.Simply force people online.
What about people that have no or poor online access.Are they to be denied information ?
No argument says James
Instead of delaying this transition to a full digital world and seeing how long they can sustain their print versions, media companies need to plan a full stop of printing presses and turn their web sites into their solitary news products. They can execute this strategy now or they can keep feeding money and intellectual energy into the already dead carcasses of their papers until they realize, too late, the paper is rancid with decay and the readers they might have captured on their web site have already gone elsewhere. Seems a simple choice.