The easy way to make money-make the content valuable

What is the best way to charge for online content? Simple make it so valuable that people want to pay for it.

In the latest contribution to the paywall,micropayment etc etc debate,Gordon Crowvitz writes that

People are happy to pay for news and information however it's delivered, but only if it has real, differentiated value. Traders must have their Bloomberg or Thomson Reuters terminal. Lawyers wouldn't go to court without accessing the Lexis or West online service.

Simple until someone sets up the same operation and gives it away for free.

Ht-Martin Stabe