Ft to target the Chinese investor

I blogged yesterday about the theory that paid online content would be viable as long as it provides a differentiated product.

Financial information must be top of the list for that particular type of information and the FT announces this morning that it is to luanch a new subscription only site aimed at Chinese investors.

According to Paid Content

The new publication is in keeping with the UK business paper’s focus on offering more premium digital content. And since world markets are continuing to flail, China still looks like a comparatively solid place to invest.