Online advertising srt to grow 10% this year

Accordin to research firm Forrester,Europena online advertining is set to grow by 10 per cent this year.(via Paid Content)

Sounds good doesn'i until you recall that back in 2007,the figure was put nearer 30%.

The executive summary says the following

Search will fare best as interactive marketers focus on highly accountable direct response advertising, while display advertising will be hardest hit in this recession just as it was in 2002. Rich media and video advertising will grow to account for 59% of European online display ad spending in 2013 as marketers of all types embrace richer creative formats to improve the performance of their display ads. To prosper during the downturn, interactive marketers should look for value in highly targeted display ads and seek opportunity in the improved performance of contextual ad networks like Google's AdSense.