He relates how
For two years I was obsessed with trying to turn a blog into a business. I posted 10 or 20 items a day to my site, The Secret Diary of Steve Jobs, rarely taking a break. I blogged from cabs, using my BlackBerry. I blogged in the middle of the night, having awakened with an idea.
But his story shows how difficult a media it is to attract advertising cash.
Even when his identity was released by the NYT and he had 500,000 hits in a day and 1.5m in a month his earnings were $1,039.81.
When you think that this is an unusual amount of hits,this after all was a big newstory,just imagine the figures faced by a run of the mill blog
Advertisers shy away from blogs because they're too unpredictable and because few blogs attract anything approaching a mass audience—and even those that do face so much competition that ad rates remain pitifully low.
However taken as part of a business concept it can and will have its rewards.We have to accept that web based advertising is not on its own going to create a sustainable economic model for either an individual blogger or a media organisation.
For a blogger though it is an integral part of a network and is one tool of a myriad of digital channels designed to get to an audience
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