Crain prefers the paywall

Interesting news that Crain's are to stick to their paywall for business news in the North West despite fears of a downturn.

Speaking to paid content,

14 months after its launch, the publication now has more than 1,250 print subscribers and got 52,475 unique users in the four weeks to January 11—50 percent up on the previous month

and added that

the mag has made advertising revenues of £320,000 in 2009 to date, including forward bookings. At this point last year it had made £12,000, though it was just three months old. Digital represents about 10 percent of total revenues, with a sponsorship deal for its 8,000 daily emails contributing a major share of that.