I'm no economist, but I think the problem comes down to this: The Internet is a single, efficient market governed by the laws of supply and demand*. Because there's surplus ad inventory online — particularly low-grade inventory — prices are falling. But what if the surplus inventory is largely the result of a glut of duplicative content? Would the problem go away if news organizations simply stopped doing about half of what they do and focused on the stuff nobody else is producing?
Eric Ulken
Interesting concept probably technically correct but the big problem-how to you control the oversupply.
The only way would be to put up barriers of entry to the medium which in essence would be to charge a lot more for internet use.
Now who is going to be the first to do that I wonder?
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