Leave our twitter alone

One of the problems of journalism and social media is that others are taking over the platform.

Amongst the worst culprits are the dreaded publicity machine.One B2B editor said last week that he would not go onto twitter because he would get inundated with PR tweets.

Over at Wordymouth.com the problem is explored further

Publicity and hype are ruining social media

and are using the wrong platform to market

Public relations is about strategy, assessment of trends, and developing tactics that result in motivating and influencing publics. Communication, social media included, is about listening and then engagement.

Another segment of society is also taking over the medium.When I first signed on to twitter,I started to follow Stephen Fry in the misconception that I might have a one to one conversation with him.

However celebs like the PR industry are simply using the medium as a self promotion tool and ignoring its main selling point as an information exchange

I would caution against embracing the notion that celebrities on Twitter are just like us. Fans who think they are getting closer to their star crushes by befriending them on Twitter likely are headed for disappointment.writes Wailin Wong

So let's not spoil this wonderful medium