Mail on the attack over Facebookism

I see that Birmingham University's development of an MA in social media has come under attcak from the Daily Mail.

Senior lecturer in Digital media at the University Paul Bradshaw launched a discussion over its core contents last week and described it as a way to save journalism

graduates should not be going into the industry at entry level (after all, who is recruiting these days?), but at a more senior, strategic level - or, equally likely, to establish startups themselves. I’m hoping these are the people who are going to save journalism.

The Mail no doubt in its Little Englander guise sees it as an MA in facebook and have even got a quote from a disenchanted student who says

It's of no interest to me whatsoever. Virtually all of the content of this course is so basic it can be self-taught.
'In fact most people know all this stuff already. I think it's a complete waste of university resources.'