Monday, April 20, 2009

Can Facebook take over from the newspaper?

I didn't need the Boston Globe anymore. Or the White County News. My friends were editing all the news I needed. No, not editing. Curating.


writes Susie at Museum Audience Insight (ht-Sarah Hartley)

But Susie beleives the answer to the question is no but

the fastest growing demographic on Facebook is adults over 35. Facebook may or may not have legs, but if Facebook fails, something new, and probably even more comprehensive, will undoubtedly take its place. The trick is keeping up and utilizing these tools to reach your audiences (and potential audiences) more effectively, where they already look for information, and in a way that builds relevance in their lives.

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