According to Mike Roberts of Informa Telecoms and Media, (via the Economist)there have been two developments that have contributed to these changes.
1.Apple's I phone and
2.the surprising popularity of plug-in cellular modems for laptops and the like. It appears that many people prefer to pay for seamless internet access rather than use the free public Wi-Fi services in coffee shops and libraries, which come with the hassle of having to log on.
The consequence being that
Such convenience-seeking subscribers have boosted the profits of mobile-phone companies.
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