Thursday, April 30, 2009

Online future but opportunities for print

A new survey out in America seems to confirm the trend for online.

Editor and Publisher reports that

The time spent reading newspapers online has increased greatly while the pace of online readership has accelerated,


The findings come from a study by the Center for the Digital Future at USC's Annenberg School for Communications.

The study found that

1.readers on average read online newspapers for an average of 53 minutes per week

2.22 per cent of people had stopped taking out subscriptions for printed newspapers or magazines.

However the report is not all gloom for the printed word.

Centre Director Jeffrey I Cole said that the digital platform allows newspapers to compete for the first time in 60 years with television and radio in the business of breaking news

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