Over at Martin Moore's blog there is a good analysis of why it appears that advertisers get more complaints than the press get at 463 per cent more to be exact.
Matthew Cain who is leading the work of the independent press review group seems baffled as to the reasons why.
1.the differential has always been there
2.It’s not because there are more adverts
3.It’s not because the ASA spends more on advertising
4.It’s not because there are more grounds for complaint for an advert
5.It's not that we get more upset about advertising
6.Our tolerance threshold of advertising does not appear to be significantly lower than our tolerance of the press.
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