Whilst on the subject of the Paywall there is a good piece on Paid Content giving reasons why it will be difficult for media organisations to charge for content.
1.People are used to getting content for free-as they say the genie has already been released from the bottle.
2.That there is oversupply of information and the simple economics of supply and demand necessitate free content.
3.The BBC acts as a fly in the ointment in that the competition would be with what people will see as being intrinsically free.
4.that it will destroy the current advertising model
5.that nothing is really copyright protected anyway and even if the software is developed,it would only be a matter of time before someone cracked the code
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