I get the feeling that micropayments are going to be the talk of the day along with Rupert Murdoch as the WSJ announces that it will introduce payment for individual articles and premium subscription for its website later in the year.
The move is not a surprise as noises have been made by the paper for some time.
And before we all jump on the bandwagon about this opening the floodgates,perhaps one should look at the unique content of the paper which provides value added information for a niche market.
This is the paid model that may well work.
Monday, May 11, 2009
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