Saturday, May 09, 2009

Jeecamp-bring on the revolution

There were two conclusions that could be drawn for yesterday's Jeecamp down in Birmingham(and thanks to Paul Bradshaw for organising a great event)

Firstly that journalism or at least its traditional model is finished.By that I mean that journalists working full time for media organisations producing one dimensional output and being divorced from their audience,that model is effectively over.

Secondly that journalism is standing on the cusp of a dramatic change(Not that it hasn't changed already.)

This change will blow away the model that has stood the test of time in the developed world since industrialisation.Instead,with easy tools of publication,it will become almost a cottage industry,reverting to localised and niche driven output,well written and targeted at a particular audience.

Journalists will become largely self employed and will survive by adding value to their content and acquiring the skills of publication and selling as well.

It could be a frightening prospect but it provides opportunities for those willing to innovate and experiment.Those not willing to change will fall by the wayside

There will be some fallout from the industry.It will not be able to sustain the overhead and administration cost that it does at the moment.The days of the large media company are over.

I am optimistic as were many others who attended the event.

Bring on the next few years and join the revolution

7 comments:

Linda said...

Hi Nigel,
It was good to attend yesterday's event and put names to avatars! I thought there was some excellent, thought-provoking stuff discussed but having led a session with people who want to be freelancers in the current climate and to listen to their stories (one very capable and personable young woman said she had been working for free for a local paper for a while while another was questioning if £100 for 1,000 words was a good rate) while at the same time hearing talks about 'funding' and multi-million pound business plans for large-scale businesses, alongside the optimisim and the passion, I personally would like to see a tad more realism amid the grand ideas.
I don't think it's enough to say 'there will be pain but a new era is emerging' - as some people did yesterday from their comfortable and optimistic position - people feeling that pain are honest, working people, often brilliant journalists, losing their livelihoods and we can help them with a realistic and more grounded approach alongside all the academic and rather lofty talk of the future of journalism.

Michael said...

Journalists like a sword or knife. He can kill animals
quickly premises, but its presence is required.
Artists can be adopted or imposed by the writings of a journalist. In terms of business, journalists are required by every business. So a journalist can be called as an entrepreneurs, who can find topics for the issue in everywhere.
Education journalist is not easy; he should be able to count in mathematics and logic to get the news.

Michael Husodo said...

I was read your article, and make me to know about journalism world. I think journalism need an education more then the others job or business.

Andrew said...

It looks better to say that you have very interesting view about journalism and global news.

Liza said...

This is
clearly view about journalism, even i touch journalism will be change. Journalism need to improving our live quality, since they take position to criticism.

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