Jeecamp-bring on the revolution

There were two conclusions that could be drawn for yesterday's Jeecamp down in Birmingham(and thanks to Paul Bradshaw for organising a great event)

Firstly that journalism or at least its traditional model is finished.By that I mean that journalists working full time for media organisations producing one dimensional output and being divorced from their audience,that model is effectively over.

Secondly that journalism is standing on the cusp of a dramatic change(Not that it hasn't changed already.)

This change will blow away the model that has stood the test of time in the developed world since industrialisation.Instead,with easy tools of publication,it will become almost a cottage industry,reverting to localised and niche driven output,well written and targeted at a particular audience.

Journalists will become largely self employed and will survive by adding value to their content and acquiring the skills of publication and selling as well.

It could be a frightening prospect but it provides opportunities for those willing to innovate and experiment.Those not willing to change will fall by the wayside

There will be some fallout from the industry.It will not be able to sustain the overhead and administration cost that it does at the moment.The days of the large media company are over.

I am optimistic as were many others who attended the event.

Bring on the next few years and join the revolution

Off to Jeecamp

I shall be attending Jeecamp tomorrow.

Organised by Paul Bradshaw,it is growing by the year with over 70 people attending.

I must admit that looking at some of the attendees is rather daunting but am looking forward to its immensly.

There will no doubt be a great deal of twittering and blogging coming out of the day down in Birmingham.

I think that I will concentrate on the event itself and take in as much conversation and discussion as possible.