Social media and fundraising

The Telegraph's Shane Richmond shows how social media can be used in fund raising and charity work.

He writes that

Unicef is running a campaign to raise money for vaccines to eliminate newborn tetanus. It's a completely preventable disease that kills a child every three minutes.

adding that

A colleague of mine, Nancy Cruikshank, is at a fundraising evening in Geneva where she and her fellow attendees have been challenged to raise £25,000 by tomorrow, using social media to spread word of the campaign. So they're turning to blogs, Twitter and so on in an attempt to drive people to their JustGiving page. So far they've raised almost £2,500.