Advertising dives in America

A good post from Alan Mutter who reflects on the worst quarter for American newspapers in recorded history

Alan writes that

advertising sales fell by an unprecedented 28.3% in the first three months of 2009, plunging sales by more than $2.6 billion from the prior year.

adding that

print ad sales fell by a historic 29.7% to $5.9 billion in the first period of this year and that online sales fell a record 13.4% to $696.3 million.

The worst falls were in classifieds for employment real estate and cars which saw fall in excess of 40 per cent