Online advertising more prolific that we think

Amid all the discussion about whether online advertising will fill the gap produced by the decline in the print version,Gordon Borrell in this post thinks that there is a lot more around.

The amount advertisers are spending is truly stunning, and much larger than most people imagine. Those who understand the true breadth of opportunity are more likely (in my humble opinion) to get a larger share than those who underestimate it.

and the reason why?

“With the Internet, however, you can’t fathom the universe of companies and individuals selling things like email advertising or search advertising or banners. In a lot of cases, they aren’t even companies, but individuals who don’t have business licenses and thus cannot be tracked at all for their “ad revenue” receipts.

Ht-Nieman Lab