The best use of twitter in search engine optimisation

Writing at Mashable,Mike Dobbs ,group director of SEO at digital marketing agency 360i, gives 10 top tips on how to use twitter to hit those search engines.

I make no apologies in listing them out

1.Be sure to pick an optimal handle that’s relevant to your brand or campaign and easy to remember.

2.Optimize the Twitter account name to best reflect your brand. Your name is what appears next to your profile, which can be different than your handle/URL.

3.Optimize your Twitter page’s “Bio” line so it includes the most important, mission-critical phrases for your brand.

4.integrate your Twitter URL into your website by placing a call to action on the site for your customers to follow you on Twitter.

5.In the account settings, be sure to add your website’s URL or perhaps use it to promote your presence on another social platform,

6.The “lead-in” of each tweet appears to be important for SEO as it will determine what appears in the tweet’s title tag when it shows up as a search result on Google.(The first 42 chractors are the most important)

7.Wherever possible, start your tweet with a primary keyword phrase to theme each message.

8.If you want a message to proliferate on Twitter, it’s ideal to keep it under 120 characters so your followers can easily add RT @YourHandle in front of the tweet.

9.Insert back links to redirect users back to your content. Twitter has proven to be a significant traffic driver for bloggers and others using the space to share links.

10.When providing Bit.ly links or any other URLs, make sure the redirection leads to pages which provide a richer content experience.