Nichepapers aren’t a new product, service, or business model. They are a new institution. They’re a living example of the institutional innovation that is the key to 21st century business. They’re not the same old newspaper, sold a different way. They are 21st century newspapers, built on new rules, that are letting radical innovators reinvent what “news” is.
The words of Umair Hague writing in the Harvard Business review as he puts forward a 21st century manifesto for the newspaper.
According to Umair there are eight essential innovations that must happen
1.They must impart knowledge and not news
2.that they should no longer dictate to their readers what their opinion should be.Instead co-create knowledge through "commentage.
3.Develop topics instead of articles
4.Strive for scarcity instead of circulation
5.Give the knowledge now and not the news then
6.Instead of seeking perfection through perfect grammar, perfect ledes, perfect headlines they should seek provocation instead.
7.pitch topics and stories to the community, and let the best ones snowball — through contributions like tips, criticisms, and corrections.
8.that they should be tech-neutral, using whatever works best for a given task.
Ht-Cyberjournalist
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