Recession bites on media subscriptions

According to a poll conducted by YouGov for Callcredit Marketing Solutions there is evidence that people are cutting back on their media subscribtions as the recession bites.

The results of the poll showed that

1.24% of respondents were cutting back on subscriptions to newspapers and magazines this year.

2.18% are planning to cut back on pay-TV services provided by broadcasters such BSkyB and Virgin Media, with a further 18% saying they are thinking of cancelling their TV subscription altogether.

However for the older customer there was a percieved need to keep the subscriptions going

with 20% of respondents over the age of 65 saying that they thought newspaper and magazine subscriptions were a necessity. In addition 23% of this age group thought that pay-TV was essential.

Source Media Guardian