We just think it’s a neat way of getting more toys on the site.

Much of the talk yesterday was of the BBC's decision to share video content with other organisations.

Telegraph.co.uk, Guardian.co.uk, Independent.co.uk and Mail Online are the first to benefit and will embed clips from UK politics, business, health and sci/tech.

As Paid Content reports

The deals will use the BBC’s branded player, with a superimposed BBC logo and BBC.co.uk linkbacks; videos are geoblocked to UK users only. The clips “must not be directly connected with any advertising on third party websites – for example, pre or post roll advertisements will not be permitted”,

The Independent's Jimmy Leach writes on Independent minds the rational for his paper taking it on

In truth, it’s probably more of a significant step for the BBC than for us.

We just think it’s a neat way of getting more toys on the site.