Bloggers rather than journalists

There is a good piece on why journalists should blog (via Adrian Monck) from Felix Salmon whos suggests that there are three reasons why they should and one of those is bad.

Lots of companies are hiring bloggers these days, ranging from huge media concerns like Reuters to small start-ups. Pay can be good, and there’s no real difference any more between what a full-time blogger gets paid and what a full-time journalist gets paid. The work can be hard, and the blog can end up eating your life, but at the same time there can be an enormous sense of freedom when you’re given a blog of your own.

But one proviso

people want to hire bloggers, not hire journalists and then cross their fingers and hope that it turns out those journalists can blog. All to often, in such cases, they can’t.