Increase in local ads on social networking sites

More evidence on the rise of social media and social networking sites comes from Borrell Associates.

They report that nearly 20 per cent of advertising on social networking sites comes from local business in the United States

Our assumption going into this research was that commercials on social networks were almost purely national. We’re estimating that local advertisers will account for about $641 million of nearly $3.3 billion this year trying to reach consumers via these sites.

The figures for the UK would be particularly interesting

Ht-Nieman Lab